Curated Insights From Our Most Impactful Forecasts and Analysis
From Inflection Point to Growth Signal: Our Journey Continues.
Three years ago, we launched The Inflection Point as NWO.ai.
Many topics we identified early—like AI girlfriends, smart toilets, and exosome treatments—continue gaining market traction today, validating our approach to signal detection.
These insights helped our clients make strategic decisions months or years ahead of market shifts. As we evolve into The Growth Signal, we're bringing this same foresight to CPG growth opportunities.
Here's a curated collection of our most prescient analyses:
Slimming Down and Scaling Up: Unpacking the Effects and Business Opportunities of Ozempic
Goldman Sachs predicts the global weight loss drug will reach $100B around 2030. Symptoms like muscle and bone density loss, nausea, and chronic diarrhea are creating massive new market opportunities.
The Future of Personal Tech: ‘AI Agents’ & The Empire of You
AI agents will be the intermediaries between companies and consumers. Similar to how apps and services run on platforms like iOS, Windows, and Android, agents will be the next platform on which digital products are built.
Food Activism's New Frontier: The Fight Against Artificial Dyes
Consumers are pushing back on the use of artificial dyes and preservatives in children’s food—especially when brands like McDonalds and Kellogg offer the same products without toxic chemicals in other countries.
The Rise of Social Search and AI Shopping Assistants
Personalized recommendations have triggered a massive switch to social search for Gen Z. Brands are investing less in SEO and paid ads and more in user-generated content, paid partnerships, community engagement and data-driven personalization.
The Future of Women’s Health: Why CPG Brands Should Pay Attention to the Cycle Syncing Trend to Extend Customer Lifetime Value
'Cycle syncing' aligns lifestyle choices with a 28-day hormonal cycle. 300 million women menstruate worldwide on any given day–75% of them suffer from PMS symptoms and are looking to alleviate their problem.
Unlocking the Supplement Boom: The Fastest-Growing Categories and Benefits You Need to Know
A data backed list of the fastest growing supplement categories, benefits and ingredients.
Love in the Time of Algorithms: How AI Girlfriends and CPG Brands Make a Perfect Match
AI boyfriends and girlfriends are taking off. While many companies position them as solving for loneliness, these emotionally real relationships present new opportunities for the CPG market.
Hormonal Skincare: How Infertility and Environmental Stressors Shape the Future of Beauty
Hormonal imbalances are shaping the skin health conversation. With rising PCOS cases and more women choosing egg freezing and IVF, hormonally driven acne and pregnancy hyperpigmentation create opportunities for targeted skincare.
Biohacking Dating Markets and the Rise of Social Self-Care
The rise of spa social clubs reflects the growing interest in more IRL experiences and gathering spaces without alcohol. The decline of dating apps has given way to international spaces where people can connect with those who share similar lifestyle values.
The New Face of Beauty: How AI is Redefining Beauty Tools and Skin Diagnostics
Beauty brands offering AI-beauty tools report up to a 300% boost in conversion rates and a 10% increase in average order size. Meanwhile botox simulators are helping MedSpas drive injection sales, while Google is rolling out skin diagnostic features that help identify dangerous moles.
The Body As Data: How Preventative MRIs Could Transform Consumer Health
A rapidly aging global population is fueling the healthy aging market, and with it full body preventative MRI’s.
From Chemophobia to Biomimicry: The New Era of Sustainable Beauty
"Clean beauty" fell out of favor due to greenwashing and pricey, short-lived formulas that turned moldy. Now, AI-driven biotech is redefining the space, mimicking nature’s most sophisticated and sustainable designer: Mother Nature.
Future of Connection: Are We Embracing or Escaping Emotions with AI?
Google purchased Character.ai for $2.7B as millions of people worldwide are paying for AI companionship. A subset of that market is ‘grief tech’ where people are making AI-powered recreations of their deceased loved ones.
Hot Trends: Fashion’s Response to Rising Temperatures
Brands are designing for a climate-changed future. Mini portable fans are the ‘hot’ new must haves while much of the fabric innovations are helping us stay cool in a warming world.
The Key To Beautiful Skin Is In Your Gut
Part of South Korea’s skincare dominance is due to its diet right in probiotics. Fermented and pickled foods are trending worldwide–we ranked the ones consumers love best.
The Protein Power Shift: How Health Trends Are Redefining Snacks
High-protein snacks and beverages are booming. Driving this global shift is a surge of weight loss prescriptions, health and fitness tracking, and a rising number of people taking ADHD medications.